Overview and development trend of outdoor supplies industry
Outdoor products refer to some equipment that requires all kinds of outdoor leisure activities. The outdoor supplies industry is the rising industry that develops with the rise of nature and leisure lifestyles. In a broad sense, it belongs to a branch of the sports industry, but has its own unique personality in production technology, product functions, consumer groups and cultural connotations, and partial characteristics of the sports industry, tourism industry and entertainment industry.
From a global perspective, outdoor leisure activities in the United States and Europe have a high participation rate, and outdoor leisure activities have participated in a large number of population. Outdoor leisure activities such as RV travel, RV camping, yacht travel, and water leisure sports have become the main market segment of the outdoor leisure industry. The main consumer markets of RV yacht supporting products and water leisure sports products are still in developed countries or regions such as the United States and Europe.
At present, the penetration rate of domestic outdoor leisure activities is relatively low. In the future, with the continuous development of domestic socio -economic development, people's requirements for the quality of life will be further improved, and the participation of the people's outdoor activities will be further improved. Improvement.